Visibility: More Urgent Than Ever

Giving USA reports Americans gave a staggering $390 billion to nonprofit organizations in 2016, representing a 2.7% increase over 2015 and a third consecutive year of philanthropic growth. Even adjusting for inflation, giving is at an all-time high. What does visibility have to do with this happy news? The key lies in whether your organization is getting its

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Why You Need a Tidy Brand

Lately we have been (a little bit) obsessed with the concept of a tidy brand. We are convinced that a tidy brand is a springboard to fundraising, membership, and admissions success. Why? Because your audience needs to understand who you are before they can decide whether to join or support your organization. That goes triple

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View Book Magic

This is a story about a view book. About a view book doing its job. I have been helping non-profit institutions create marketing and communications materials for some time. I like to think I know my way around that block. But recently I witnessed — up close and personal — the magic that a well-written,

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Keeping It Fresh

We all know that staying on top of trends in our field is important. So is professional networking. Ditto for sharpening skills and gathering new ideas. And the best way to do this is by attending a top-rate, well-managed professional conference, workshop, or seminar. Plus, you know as well as I that a few days

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