Process

Project Kickoff

Every project begins with Leapfrog meeting with your team and reviewing all existing materials and style and standards guides. It is during this time that we get to know you; it is when we will learn who your organization is and how it is perceived by those inside and outside.

Using the information gathered above, a creative brief will be drafted to outline audiences and perceptions, tone and style, and schedules for the deliverables. This creative brief will be the basis for creative concept development.

We will work closely with you to strategize and plan the most effective and cost-efficient materials specifications. It is during this planning phase that we will ensure that your dollars are most wisely spent to maximize every contact you make with constituents in sharing and reinforcing your message.

Creative Development: Content

In this stage, we will work with you to develop content, which is the foundation of the message your designs will communicate. We will collaborate with your staff to ensure that the voice and vision of the pieces will be completely integrated. It will be the job of the design to ensure that your audience will read your message. In order to do this, the visual and verbal must be consistent. If you are supplying content to us, we always include editorial review in our process, proofreading and providing editorial recommendations to help strengthen your message.

Creative Development: Design

Armed with the most compelling content and images, we will present concepts and work with you to refine them before fully designing the materials. You can rest assured that our team will be dedicated to you and your goals. There is no formula with us: our most important goal is to be original and to elevate your organization’s brand.

Review and Production

Review, approvals, last minute changes: we know how to get the job done, and we know that excitement about the final product must be present at all levels. We will work with you to ensure that we produce our collective best. We will work with printers, mail houses and other vendors to demand the highest in quality control without spending unnecessarily. Our commitment is to produce the best pieces for you and your budget.