The Value of Discovery

While a full branding project can take 4 to 6+ months to implement, one of the benefits of a thorough Discovery is that your team will gain a few strategic, tangible byproducts to start using almost immediately.

Byproducts of Discovery
Below are three byproducts of Discovery that immediately make the intangible into something tangible. They fall under the umbrella of word-of-mouth marketing, a tactic that involves consumers sharing positive experiences with others about a product, service, or company—in this case it’s the education received and the school entrusted to deliver it. Word-of-mouth marketing is one of the oldest and most effective forms of marketing because it's highly trusted and cost-effective.

1. Verbal Identity — A positioning statement, key messages, and proof points
2. Brand Training — An in-person or virtual training for your constituent groups
3. Guide to the Brand — A takeaway for ambassadors