Insights and Inspiration

Be Intentional about Word-of-Mouth Marketing

Advancement and fundraising offices typically are charged with issuing an annual report. But would your organization be better served by an impact report?

Does your school name still fit? Institutions evolve over time, and sometimes a name may no longer reflect who you are today.

A combination is stronger than the sum of its parts. This is especially true in a large endeavor such as a major fundraising campaign, when an organization seeks help from fundraising counsel, expert communicators, and marketing professionals.

A combination is stronger than the sum of its parts. This certainly holds true in creative partnerships, where ideas, innovation, and fresh approaches are more likely to result from a group effort than a single source.

In today’s world, if you are marketing a major fundraising campaign, a campaign video is a must-have. A professional video that can be shown in full or in part will be a marketing tool you will reach for time and again.