Insights and Inspiration

‘Case for support’ is a centerpiece of a major fundraising campaign. But it’s a phrase with two distinct meanings. A fundraising case for support is a white paper, typically for background use, written by your fundraising counsel. A marketing case for support is an inspiring, outward-facing brochure that tells the story of your need. You need both.

Seize the day! Now is the perfect time to launch a strategic branding refresh for the next cycle of admissions. We know you’re busy, but if you carve out some time now, you can set your school up for an exciting admissions season in the fall.

When you begin a branding and messaging project, the first—and most important step—is discovery.

Effective campaign communication uses a variety of channels to engage donors, including case statements, newsletters, events, videos, and emails. Each targets donors at different stages of a campaign and highlights various aspects of the initiative. A campaign website, or microsite, is a dynamic central hub bringing all of this information together.

Discovery, the first step of a branding project, is an energizing and rewarding process that engages all of your constituencies in conversation and leads to authentic, clear language to communicate your school’s strengths consistently, both internally and to the wider world.

A dynamic and well-crafted school magazine is tremendously valuable to your school community, your school’s brand, and your school’s advancement team, if used to inform, educate, and inspire.