An independent school on the island of Bermuda that empowers girls to flourish
BHS, which started 125 years ago high school for girls, has evolved into a powerhouse educational institution for girls ages four through high school. Challenged in admissions by a general decline in island population and an outdated reputation as a finishing school, BHS wanted a branding refresh and marketing strategy to help families understand what the school is today: an institution offering rigorous academics in a supportive, collaborative environment.
Discovery and Analysis
Verbal Identity
Visual Identity/Logo
Guide to the Brand
Creative Platform
Advertising
Like most traditional seals of intricate design, the BHS seal was difficult to read on screen and in many applications. BHS chose to reserve the seal for official uses, such as on diplomas, and asked Leapfrog Group to design a logo that embodied their legacy but positioned them for the future. The new logo is simple, clean, and easy to read. The design incorporates a torch, representing an annual “passing the torch” ceremony unique to BHS and the flame signifies the importance of education.
The BHS creative platform—Empowering Girls—was developed from the school’s verbal identity, a carefully crafted narrative that expresses who the school is in words. The school is not only“empowering girls” to become who they want to be in life, but the students themselves are “empowering girls,” giving the phase a delightful and fully authentic double meaning.
The BHS creative platform—Empowering Girls—was developed from the school’s verbal identity, a carefully crafted narrative that expresses who the school is in words. The school is not only“empowering girls” to become who they want to be in life, but the students themselves are “empowering girls,” giving the phase a delightful and fully authentic double meaning.
We articulate your brand from a position of strength and conviction and create communications that speak from and to the heart.
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