An authentic French education imbued with the American spirit of creativity, optimism, and ingenuity
Lycée Français de New York offers students from Nursery through twelfth grade a classic yet innovative, fluid yet foundational, bilingual bicultural curriculum. Located in New York City, the school community is a mix of French expats and New York families who are drawn to the internationally recognized Lycée education. This population of prospective families dictated admissions materials that spoke to both audiences clearly and cohesively. The result was copy and visuals that authentically reflected the Lycée’s core strengths: internationally recognized rigor, a culturally vibrant community, and a universally integrated experience.
Discovery and Analysis
Marketing Platform
Viewbook Targeted Viewbook Inserts
Photography
Three targeted companion inserts are part of the viewbook package, including this brochure for Nursery, Pre-Kindergarten, and Kindergarten. This foundational piece helps prospective right-fit families understand the first steps toward bilingualism and how that is central to an education at the Lycée.
“In the world, of the world, for the world,” became the theme for the viewbook and also served to creatively reinforce the more factual information that was included. Throughout each section of the viewbook, these phrases are repeated, featuring specific examples of how a Lycée education provides students with a comprehensive experience that prepares them to be independent thinkers, innovators, and leaders. The theme is drawn from the school’s tagline “Citizens of Culture and Courage,” which provides both inspiration and a foundation for the content, photography, and design.
“In the world, of the world, for the world,” became the theme for the viewbook and also served to creatively reinforce the more factual information that was included. Throughout each section of the viewbook, these phrases are repeated, featuring specific examples of how a Lycée education provides students with a comprehensive experience that prepares them to be independent thinkers, innovators, and leaders. The theme is drawn from the school’s tagline “Citizens of Culture and Courage,” which provides both inspiration and a foundation for the content, photography, and design.
We articulate your brand from a position of strength and conviction and create communications that speak from and to the heart.
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