An independent, Catholic school for young men where they are prepared for life and brothers for good
Oratory Prep is located in northern New Jersey, an area where there are many choices for families who seek an independent school education for their children. Each school has its own particular strengths, but at Oratory, there is a true sense of balance, which can be all too often lost in school environments where there is intense pressure in academics or athletics. Throughout discovery conversations with parents, students, faculty, alumni, and leadership, we found that at Oratory, young men find balance through rigorous academics and equally challenging athletics, clubs for every interest and passion, and service to the community—all grounded in the teachings of the Roman Catholic tradition. This key message informed all content, images, and design for their recruitment communications.
Discovery and Analysis
Verbal Identity
Visual Identity
Visual Identity for Athletics
Tagline
Guide to the Brand
Photography
Viewbook Package
Search Pieces
Advertising
Stationery Package
Oratory’s logo was in need of refining and modernization. An evolution of the original design includes an adjustment of the shape and color of the cross and a refinement of the circle graphic to create a timeless expression of the school’s brand.
The concept of true balance—shown below in the school’s Guide to the Brand—resulted in a new tagline: Prepared for Life, Brothers for Good. The tagline is uniquely Oratory in that it connects to the school’s commitment to service and a often-used quote from St. Philip Neri, “WELL! when shall we have a mind to begin to do good?”
A reimagining of the illustration of the school’s mascot modernized the school’s logo for athletics and served as a clear extension of the institution’s visual identity. With this updated mascot, the school took the opportunity to create new apparel and other gear for Rams to show their school spirit.
A reimagining of the illustration of the school’s mascot modernized the school’s logo for athletics and served as a clear extension of the institution’s visual identity. With this updated mascot, the school took the opportunity to create new apparel and other gear for Rams to show their school spirit.
We articulate your brand from a position of strength and conviction and create communications that speak from and to the heart.
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