Your creative platform is a succinct system for expressing your brand. It is the pivot point where branding is transformed into marketing, and it is built to be both structured and flexible, patterned and varied, recognizable and fresh.
It contains four elements:
- A singular theme that is a unified concept for all iterations.
- Brand statements that authentically express in words who you are.
- A defined photography style that elevates your brand statements.
- Common design that threads through your website, social media, magazine, signage, and more.
