Why is now a great time to get started? Here are a few reasons:
- You have ample time to conduct a deep discovery by interviewing administrators, faculty, students, parents, and others who are more available now than they are during summer.
- You can plan for a campus photo shoot in the spring that includes day-in-the-life style student imagery while students are still in classrooms.
- You have months to develop meaningful messaging and imagery that genuinely reflects your brand.
- You have time to collaborate with stakeholders so they are not surprised by a new way of expressing your brand.
- You can create a full suite of admissions materials (viewbook, at-a-glance brochure, website updates, social media assets, communications plan, etc.) before the next cycle begins.
While a brand refresh can begin any time of the year, if you’re aiming for fall, now is the time to jump in.
