Sharing best practices and insights about branding, advancing your mission through communications, and inspiring your audiences.
Seize the day! Now is the perfect time to launch a strategic branding refresh for the next cycle of admissions. We know you’re busy, but if you carve out some time now, you can set your school up for an exciting admissions season in the fall.
A dynamic and well-crafted school magazine is tremendously valuable to your school community, your school’s brand, and your school’s advancement team, if used to inform, educate, and inspire.
How do you promote the intangible? How do you convey the energy, innovation, or nurturing community that families feel when they step onto your campus?
Don’t get caught in the tagline trap. A tagline is a three- to four-word phrase designed to relay a brand's value. But can only a few words encompass the full breadth of what you provide, and differentiate you from peers?
Most schools have an official seal, and for many, it is used as the school’s primary logo, but there is a fundamental difference between a seal and a logo—a seal harkens back to a school's past, whereas a logo represents who you are now and where you are going. Which direction would you rather be headed in?
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