5 Must-Haves for a Dynamic School Magazine
- Purpose. Your magazine has a strategic purpose. Its job is to engage parents, alumni, and others in your community, spark their school spirit, and keep them close.
- Thoughtful storytelling. Move away from the scrapbook-style magazine and give readers fascinating stories to read. Even one multi-page story about innovations and initiatives your students, faculty, and alumni are experiencing helps connect them to you. Infuse your strategic plan and messaging platform into editorial planning.
- Great photography. We all know a great image is worth a thousand words, so invest in professional photography that brings your stories to life.
- Good design. The magazine’s design should reflect your school branding. It should be clean, fresh, and eye-catching.
- Fundraising support. Your magazine can strengthen your donor pool by bolstering your community. Readers will feel closer to you and more likely to support your priorities. Give them reasons to give.
With the investment required to produce, print, and mail a school magazine, you can’t afford to let your community receive anything less than your absolute best.
Create a strategic magazine that readers are excited to see arrive and eager to spend time with and it will become a fountain of value.
