Why You Need a Campaign Microsite

Effective campaign communication uses a variety of channels to engage donors, including case statements, newsletters, events, videos, and emails. Each targets donors at different stages of a campaign and highlights various aspects of the initiative. A campaign website, or microsite, is a dynamic central hub bringing all of this information together.

Top 5 Benefits of a Campaign Microsite

Focused
A microsite has a single goal—to educate donors about the campaign in a way that inspires them to make a gift. Because it stands alone, the site allows visitors to focus, without distractions from your group's main website.
Dynamic
Microsites allow for a more meaningful, one-on-one experience for potential donors where they can fully engage with your campaign through dynamic videos, 360° tours, testimonials, and stories.
Current
Campaigns are fluid. A microsite allows you to update financials, add donor stories, and display revised building renderings, providing prospects and donors with the most up-to-date information.
Insight
A microsite provides an opportunity to integrate analytics tools to gain critical insights into visitor behavior, engagement patterns, and conversion rates—all valuable metrics for your team to make data-driven decisions when executing the fundraising plan.
Reach
With a microsite, your reach is worldwide and your campaign story is available 24/7. Donors can move at their own pace and on their timeline.