Discovery is a vital, inquiry-based process that creates clear, authentic language to communicate your school’s strengths. This language helps differentiate your school, attract the right families, and encourage investment in its future.
7 Benefits of a Discovery Process
- Bring your authentic brand to light — The discovery process will uncover the true essence of your school and allow everyone in the community to articulate it consistently, which will strengthen your brand.
- Energize your community — Focusing on the strengths of your school and articulating them together will engender enthusiasm among all of your constituencies.
- Generate pride — Students, parents, alumni, donors, faculty, and staff alike will enjoy a greater sense of pride in your school, and shared pride benefits your institution, now and into the future.
- Validate your views — The resulting brand identity most often confirms people’s opinions about how and why their school is special.
- Create space for all voices — Inviting the opinions, reactions, perceptions, and ideas of your closest community demonstrates that you value them and can re-engage them at a higher level.
- Form the foundation — Insights gained from discovery will inform the creation of a verbal identity and serve as the foundation for all communications going forward, including admissions materials, speeches, website content, tours, and staff recruitment.
- Time it right — Starting the discovery process early in a calendar year ensures you’re ready with strengths-based messaging and collateral by August to fully support your admissions team and the school’s enrollment cycle.
