The operational success of schools relies heavily on creating an organizational structure that works well in a particular educational environment, crafting clear, accurate job descriptions for each role, and hiring the best, most qualified people to carry out those job responsibilities. A brand works the same way.
Every school marketer’s charge is to ensure that those on both the inside and the outside of the institution clearly understand who it is, what its unique strengths are, and why it is different from its peers and competitors.
A campaign, regardless of dollar amount or number of priorities, is a significant undertaking for an independent school. Start out smart and set the stage for success by strategically branding your campaign to make every message and tactic work harder for you.
The uncertainty and upheaval of the pandemic has brought about major transitions and reflection for many independent schools. Knowing who you are as an institution and identifying your foundational strengths is more important now than ever.
Commencement, the joyful pinnacle of education, is a prime opportunity to showcase your graduates as ambassadors of your school’s brand. They are living testaments to what makes your school unique and their stories give an organizational brand that human touch.
Three is a powerful number when it comes to articulating your school’s brand in a way that is impressionable, memorable, and repeatable.
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