An all-girls college preparatory school for PreK–Grade 12 in the Greater Philadelphia area
When The Agnes Irwin School embarked on an historic campaign, Dare to Do More, they needed materials that were as ambitious as the fundraising effort and the girls who would benefit from investment in the future of the school. The outward-facing case statement featured photography and headlines that were equally bold and created a call to action for the reader that compelled them to, like the students they were supporting, dare to do more.
Campaign Case Statement
Campaign Direct Mail
Annual Giving Direct Mail
The materials created for the Dare to Do More campaign invited the Agnes Irwin community to get to know the students who would benefit from investment in their present and future. The visual theme of the case statement was built upon the concepts in existing admissions materials, which highlighted individual students and their talents, skills, hopes and dreams. The result? A cohesive suite of communications that reinforced the message that at Agnes Irwin, girls are empowered to explore, to reach higher, and to experience the joy of discovering their very best selves.
A reunion direct mail campaign provided a personalized way to reach alumni to encourage them to make annual gifts. A targeted mailer, with student photos in the receivers’ respective decade both educated the reader about the importance of annual giving and invoked nostalgia for their time at the school. The concepts for the series were drawn from the institutional brand and the campaign materials for a cohesive visual message.
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