A creative and inclusive preschool through grade 12 community that encourages students to embrace their individuality, tap into their talents, stretch their skills and broaden their ambitions
Sanford School was in a continuing multi-priority, multi-phased campaign and needed to communicate past success while looking forward to crucial, still-to-be-funded campus priorities. The first step to reinvigorate their campaign was to create a designed version of their new strategic plan. This piece set the stage for campaign messaging that prioritized both the renovation of the performing arts center and academic facilities. The campaign theme—Front & Center—provided a uniquely Sanford School call to action, asking alumni, parents and friends to invest in a campus that would give students the essential spaces and opportunities they needed to grow into their best selves.
Strategic Plan
Discovery and Planning
Campaign Theme
Campaign Identity
Photography
Campaign Stationery
Campaign Case Statement
Campus Signage
Major Gift Proposals
The campaign theme—Front & Center—provided a multilevel message for current donors and future prospects. It invited the reader to step up to the challenge of investing in a campus that would put the students on center stage of their futures through the transformation and revitalization of the spaces that would best support their passions and talents.
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