Sharing best practices and insights about branding, advancing your mission through communications, and inspiring your audiences.
Most schools have an official seal, and for many, it is used as the school’s primary logo, but there is a fundamental difference between a seal and a logo—a seal harkens back to a school's past, whereas a logo represents who you are now and where you are going. Which direction would you rather be headed in?
Every school marketer’s charge is to ensure that those on both the inside and the outside of the institution clearly understand who it is, what its unique strengths are, and why it is different from its peers and competitors.
This is a story about a viewbook. About a viewbook doing its job.
In the same way your school needs a visual identity — logo, school colors, typefaces that instantly signal your brand — you likewise need a verbal identity.
The key to recruiting right-fit families and inspiring donors starts with words—and not just any words.
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