Insights and Inspiration

Let’s say you’re not in the midst of a capital or comprehensive campaign. Chances are, you are still raising money, right?

The pandemic has presented many unforeseen challenges to independent schools, including how they are able to represent themselves in their communications. As a result of mask mandates, schools have gone more than two years without being able to see and capture in photography the beauty of students’ smiles as they engage in learning on campus. Now that those smiles are visible again, make sure your school is getting the right image.

Your athletics logo is a direct extension of your school’s brand. It identifies your team on the field, court or track and is a visual anthem for those proudly rooting for their team. It’s a treasured visual that your school community wants to proudly display—everywhere.

Advancement professionals are well versed in the donor cultivation cycle of identification, qualification, cultivation, solicitation, and stewardship. Equally important are campaign communications strategies that work in tandem to build awareness, engagement, and investment among prospective donors.

Most schools have an official seal, and for many, it is used as the school’s primary logo, but there is a fundamental difference between a seal and a logo—a seal harkens back to a school's past, whereas a logo represents who you are now and where you are going. Which direction would you rather be headed in?

The right theme — one that is authentic, meaningful, and has impact — can lift your campaign communications to an entirely new level. And a strong theme coupled with bold visuals will make your case for support memorable and compelling to donors, prospects, and the public.