Advancement & Campaigns

Campaigns are complex. They are a significant undertaking with numerous components and moving pieces, and they are critical to the growth and vitality of an institution. So how do you articulate campaign complexity?

The official start of summer brings sun and surf, but it also means that advancement teams are eagerly kicking off their planning for the new academic year. It is critical to be strategic about your annual programming from the onset to maximize your fundraising success.

Are you communicating on repeat? Constantly spinning your wheels to get the right message out there—one that you haven’t said in slightly different ways several times already?

Let’s say you’re not in the midst of a capital or comprehensive campaign. Chances are, you are still raising money, right?

Advancement professionals are well versed in the donor cultivation cycle of identification, qualification, cultivation, solicitation, and stewardship. Equally important are campaign communications strategies that work in tandem to build awareness, engagement, and investment among prospective donors.