Sharing best practices and insights about branding, advancing your mission through communications, and inspiring your audiences.
A campaign, regardless of dollar amount or number of priorities, is a significant undertaking.
Like a good map on a new-to-you road trip, a communications plan keeps you efficient, effective, and moving in the right direction. Create one and you won’t get lost, despite any unexpected detours that pop up.
Would you consider publishing a misspelled word or a confusing, incomplete sentence? No. Then why publish photography that isn’t the best representation of your school? It's a visual typo!
Campaigns are complex. They are a significant undertaking with numerous components and moving pieces, and they are critical to the growth and vitality of an institution. So how do you articulate campaign complexity?
The official start of summer brings sun and surf, but it also means that advancement teams are eagerly kicking off their planning for the new academic year. It is critical to be strategic about your annual programming from the onset to maximize your fundraising success.
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