Sharing best practices and insights about branding, advancing your mission through communications, and inspiring your audiences.
The right theme — one that is authentic, meaningful, and has impact — can lift your campaign communications to an entirely new level. And a strong theme coupled with bold visuals will make your case for support memorable and compelling to donors, prospects, and the public.
A campaign, regardless of dollar amount or number of priorities, is a significant undertaking for an independent school. Start out smart and set the stage for success by strategically branding your campaign to make every message and tactic work harder for you.
Writing is hard work. It takes practice, discipline, focus, and diligence—plus a very thick skin. If you’ve been asked to write your institution’s case for support, you have a tough assignment in front of you that can cause your head to spin. But fear not; I’ve got you. We will get through this together.
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